The Importance of Consistency in Social Media Marketing

One of the crucial aspects of social media marketing that often gets pushed aside when time is limited is making sure that you get your marketing out to the public. It’s so easy to get caught up helping clients and doing your job that your marketing can take a backseat. But, your marketing shouldn’t ever be on the back burner or the never-ending to-do list, even if your business is thriving.

Your online presence needs to show consistency in today’s marketing. Consumers are no longer looking you up in the static Yellow Pages and finding your beautiful ad that you put together last year. Word of mouth and recommendations online are how most businesses are gaining new clients. Once a consumer gets your name, they are going to check out your website and your social media sites. If you don’t have updated statuses and information on your page, the consumer will wonder if you are serious about your business.

Now, all of this isn’t to say that you must be on your profiles updating three times a day – but there needs to be fresh content that is only a couple days old at maximum. It is vital in today’s market to be on top of your social media sites. These are the first impressions that many consumers receive about your business and just like your in-person marketing efforts, you have to put your best foot forward.

Once you set up your marketing schedule, maintaining that schedule is crucial. If you need help maintaining it all, look to see if there is an employee or a social media marketing firm that can help. Your business will thank you in the long run!


Author: Heather

Heather Galaska is an entrepreneur and a social media lover! After several years of successfully marketing an online jewelry business through social media, she began using her expertise to help other small businesses with their online marketing. In 2012, she founded Social Media Maiden. Since then, she has gained a reputation as a local expert and speaker. Heather Galaska is a writer of fiction, nonfiction, and poetry. Her poetry has been featured in the International Library of Poetry’s collections, Tranquil Rains of Summer in 1998 and The Dawn of Inspiration in 1999. Her poetry also appears in the collection, Poetic Voices of America by the Sparrowgrass Poetry Forum in the fall of 1999. She also owns In the Heather, a handmade jewelry, and accessory company. Heather is currently pursuing her Bachelor’s degree in Business Administration after graduating in 2010 with her Associate’s of Arts degree from Red Rocks Community College in Lakewood, Colorado. Continuing education is very important to Heather and she is always researching the latest updates in the social media industry. This information is a vital part of keeping her clients on the leading edge and competitive online.