Should My Business Market on Snapchat?

The answer to that is, it depends on who you are marketing to and if they use the network. If you are a retirement advisor looking to reach a target market of 55+, the answer is no. However, if you have a new tech gadget you are launching then ABSOLUTELY!

As of August 12, 2017, there are 173 million daily ACTIVE users of Snapchat. This number has surpassed Instagram use in the under age 25 category. The staggering usage numbers don’t stop at age 25 either. 71% of users are under 34 years old and 70% of them are female.

This warrants a discussion on your target market. Who exactly are you looking to sell your product to? What are their interests? What do they like to do? What social media networks do they prefer? You have to know your customer, first and foremost. It will do you no good to market an age-specific product or service on a network that your consumer isn’t participating on.

Do you have that information solidified? Do you really know your audience? If you are struggling with that knowledge and aren’t quite sure, Social Media Maiden can help! We can help you identify exactly who your audience is and where you should be focusing your online marketing efforts. We can help save you time and money by getting you set up exactly where to need to be right away.

We have an intake questionnaire we use for our consulting clients that can be found at This information helps us to gather information about your business and helps us to direct you to your audience.

To learn more about the statistics and user information on Snapchat, please visit There is a lot of information that you can use to help you decide if Snapchat is one of the right social media networks for your business.


Author: Heather

Heather Galaska is an entrepreneur and a social media lover! After several years of successfully marketing an online jewelry business through social media, she began using her expertise to help other small businesses with their online marketing. In 2012, she founded Social Media Maiden. Since then, she has gained a reputation as a local expert and speaker. Heather Galaska is a writer of fiction, nonfiction, and poetry. Her poetry has been featured in the International Library of Poetry’s collections, Tranquil Rains of Summer in 1998 and The Dawn of Inspiration in 1999. Her poetry also appears in the collection, Poetic Voices of America by the Sparrowgrass Poetry Forum in the fall of 1999. She also owns In the Heather, a handmade jewelry, and accessory company. Heather is currently pursuing her Bachelor’s degree in Business Administration after graduating in 2010 with her Associate’s of Arts degree from Red Rocks Community College in Lakewood, Colorado. Continuing education is very important to Heather and she is always researching the latest updates in the social media industry. This information is a vital part of keeping her clients on the leading edge and competitive online.