The answer to that is, it depends on who you are marketing to and if they use the network. If you are a retirement advisor looking to reach a target market of 55+, the answer is no. However, if you have a new tech gadget you are launching then ABSOLUTELY!
As of August 12, 2017, there are 173 million daily ACTIVE users of Snapchat. This number has surpassed Instagram use in the under age 25 category. The staggering usage numbers don’t stop at age 25 either. 71% of users are under 34 years old and 70% of them are female.
This warrants a discussion on your target market. Who exactly are you looking to sell your product to? What are their interests? What do they like to do? What social media networks do they prefer? You have to know your customer, first and foremost. It will do you no good to market an age-specific product or service on a network that your consumer isn’t participating on.
Do you have that information solidified? Do you really know your audience? If you are struggling with that knowledge and aren’t quite sure, Social Media Maiden can help! We can help you identify exactly who your audience is and where you should be focusing your online marketing efforts. We can help save you time and money by getting you set up exactly where to need to be right away.
We have an intake questionnaire we use for our consulting clients that can be found at https://docs.google.com/forms/d/e/1FAIpQLSfTKUUpEePcfnui_XfGiklvJHzWMji-_FhtGKhwkm2cPboarw/viewform. This information helps us to gather information about your business and helps us to direct you to your audience.
To learn more about the statistics and user information on Snapchat, please visit https://www.omnicoreagency.com/snapchat-statistics/. There is a lot of information that you can use to help you decide if Snapchat is one of the right social media networks for your business.