Have you ever Googled your business?
Do you know where you rank in the search engines?
Do you want to be listed higher than your current ranking?
These are all questions that are good to answer. Clear out the cookies on your browser and do a search on your company. This initial answer can be very frustrating. Remember, this is the baseline that you are starting from and it only goes higher from here. The good news is there are ways you can help your Google ranking that doesn’t cost you a dime!
How To Boost Your Google Ranking with Blogging
Before you start to hyperventilate and exclaim that you can’t write, and you don’t have the time – hear me out. Google is constantly indexing websites and looking for updated content on those sites. The easiest way to put additional content out is with a blog. They don’t have to be long-winded and epic. The average reader has the attention span of 500 to 700 words. If you put out a blog once a week, not only will Google start to index you higher, but you have content to push out to social media and create backlinks. Backlinks show Google the popularity of what you have to say. Starting out, you may only have backlinks that you have created and shared, but the more followers you gain, the more your content will be shared, and the more authority Google is going to give you. You must make time for that!
How To Boost Your Google Ranking with Pinterest
This is the secret goldmine of social media. Pinterest is not just for the crafters and moms looking to keep their children entertained during school breaks. There are so many fascinating blogs and tidbits of information that are contained within these virtual corkboards. Make your blog posts pins on Pinterest, add your website, and watch your content get pinned to boards. The link to your website stays with each pin and allows someone to find your website quickly. It is an effortless way to reach a larger audience and more potential customers. The more blogs and original content you link back shows your followers how much of an expert you are and shows Google that you are actively participating in your business. Google search spiders LOVE that and that’s a win-win that will build your reputation and your company.
How To Boost Your Google Ranking with Twitter
Most people don’t think of Twitter when they are working on their marketing plans but used strategically it can not only help boost your website’s visibility, but it can help build business relationships! Twitter has become synonymous with breaking news, but its users focus heavily on sharing and engagement. They are FABULOUS at helping those businesses who love to have conversations with them build their brand and get them out there into the far reaches of the social media stratosphere. On Twitter, it’s much easier to build a legion of followers than it is on Facebook, and each link back to your website helps drive traffic right where you want it. Create relevant lists, re-Tweet, comment, and be active and this platform will serve you well – no matter what industry you are in!
How To Boost Your Google Ranking with
My Mountain Town
Long before Facebook or “social media” was a thing, My Mountain Town served the Foothills community by providing a place for online conversations, a way for businesses and nonprofits to share their events, news, and sales, and services you can’t find anywhere else (such as installing webcams that covered the highway so residents and visitors could see road conditions and weather). It’s grown and adapted over the years, but the core mission remains the same, to connect neighbors, area businesses and nonprofits so we can all learn from and support one another to make this community thrive, and it has become the best website to post on to boost your SEO for your business. Where backlinks (aka “inbound marketing”) to your website come from is important to Google. As those of us who do social media marketing for a living like to joke, “Where’s the best place to hide a dead body? Page 2 of Google search results!” If you want to be found by someone searching for the services or products you provide in the area, then you must show up on Page 1 and posting on My Mountain Town is the easiest and most effective way to accomplish that. Plus, My Mountain Town has an already-built local audience that you want to reach; people who come to the site because they are looking for local forecasts, emergency information, webcams, or fun topics to discuss. Connect with your customers and build your business!
One thing to consider in your social media marketing plan is where you post your content and how it is going to help you grow. I am not harping on the local community groups on Facebook, but they ARE NOT helping your SEO. These private groups are not indexed by Google, but they ARE a way to reach your local community. It’s a mix of where you want to spend your time. I highly encourage you to spend more time on networks that are going to help your Google ranking. There is not one avenue alone that is going to make your customers find you faster – it’s a delicate combination of time, excellent content, and engagement.
Now get out there and be social!
The article was orginally written for Colorado Serenity Magazine, March 2018 Edition.