Having a blog on your website is a great way to get traffic on a continuous basis. Thanks to Google indexing, you can appear on Google searches and find your next client! Here are a few ideas to help you gain more traffic and let people know about your business and services.
How-To’s and Tutorials
This one might seem counter-productive. One theory of thought is that you don’t want to show your customers how to do what you do because you want them to use your services. However, in the world of DIY, it’s important to provide information for those who want to do it themselves. While not giving away your trade secrets, show your potential clients how to accomplish the task at hand. You will become the expert and in some cases, you will gain business once a customer recognizes they are in over their head. If you are the one to provide the information – you will come to mind as the one to help them!
The internet loves lists! You don’t have to go far to see the Top 10 reasons why you need so-and-so or 5 ways to gain new clients. Use this marketing technique to market your own business.
A Resource or Link List
Chances are you are always researching and learning more about your industry. Why not share that information with your potential clients? Resources are a great way to share knowledge and show your customers that you are invested in your industry.
Cheat Sheets, Checklists, and To-Do’s
Often, your potential clients are searching and have found you because they are looking for direction on how to accomplish their task at hand. A cheat sheet or a checklist can help guide your customer and make it easier for them. This might seem like a way to give them information on how you do what you do, but it’s a great way to highlight how your company works and how you accomplish tasks on their behalf. Show them your process and they will have an idea of what to expect from your services when they hire you.
Do you have software that is specific to your industry? Are there a lot of options available to potential clients? Give reviews of the products and let your customers know which ones are the best – in your professional opinion. They will appreciate the guidance and you let your industry rock-star shine!
What a better way to get a rise out of the internet than by taking a stance on a controversial topic. Getting into politics or religion can be tough subjects for a business, but you can always try something controversial within your industry. Are you a health insurance agent who thinks that ACA isn’t the best option for your clients? Are you a realtor with ideas on how the real estate boom is negative to the industry? Always be sure to be true to yourself and the beliefs you have set forth for your company. Make sure your talk accurately represents your walk. And prepare for the haters to come forward and give their two-cents on why you are wrong.
Another thing the internet loves is an infographic. You won’t have to go far in a newsfeed or a Google search before you find one. You can create one specific to your own business or you can share (and credit) one that has already been made.
If you run a podcast, putting notes on your blog is a great supplement to the information you provide. Since we all learn in different ways, a set of notes can enhance the experience of a visual learner while they listen. Plus, it’s a great way to introduce new people to your podcast!
If you are using videos in your marketing plan, be sure to post those on your blog as well. It’s one more avenue for potential clients to find the information you are providing. Be sure to post a link back to your YouTube channel so you can gain more followers there as well!
This is a fun way to get more followers to your blog. Interview industry leaders or satisfied customers about topics and post that information for your followers. Chances are you will find potential customers that have the same problem that you solved for your satisfied customer and it will bring business! Interviewing industry leaders shows potential shows that you are vested in your work. When you do interviews, be sure to ask about how the information will be shared on their networks. Chances are you will find your interview on their website with a link back to yours. These types of links and referrals will help you with your Google indexing, too. It’s a win-win situation for everyone!
Getting experts in your field to provide content to your blog can help bring new viewers your way. It also is a way to get fresh content onto your site without you having to create it. Keep in mind that guests are posting on your website to get more viewers on their own, but by providing unique and fresh content, your own viewers will keep coming back for more.
A blog series is a great way to take one large topic and create several blog posts. If you pick a topic your audience is interested in, the anticipation of the next series will keep them coming back for more. This technique is also a great way to build SEO. You can post links to the previous posts from the new blog posts and provide your readers with ways to get more information easily.
If you are interested in learning more about blogging and how it can help your business, Social Media Maiden can help! Schedule a complimentary 30-minute meeting here.