I am sure that many of you started out like me with faithful Mr. Google when trying to figure out what to post on your social media platforms. As you may know, as soon as results came up in my search, there was an overwhelming amount of information and ideas on what to post and how to do it! I got lost in all of the possibilities and the wheels started turning, but something was missing. There were endless generic ideas of what to post, but it kind of ended there. If you haven’t read our other posts about The 5 W’s of Content Generation (Who, Why, Where), I would encourage you to do that. As I have said, they build off each other. I believe the information I was finding was helpful in a way but was lacking all the prep work that I have tried to outline for you in these posts.
We last spoke about where you should post or which social media platforms you should utilize in W#3. Honestly, I was having a hard time separating the where from the what because they are so closely related. Really, all these topics are closely interwoven, but that is a whole other blog post. I gave you a small peek into what is normally posted last week when I spelled each platform out. Now we should talk about things in a little more detail.
One study found that the ideal length when posting on Facebook is about 40 characters. Facebook posts with 40 characters or less have 86% more engagement than other posts. This means using short, to the point sentences that will get your message across. Another thing to consider is the size of the photos shared. The optimal size for a Facebook post (shared) image is 1,200 x 630 pixels.
Users scrolling through Twitter tend to prefer tweets that are shorter. Posts 70 to 100 characters get the most engagement and retweets. To ensure that your photos stay high quality, keep them between 1,024 pixels wide and 512 pixels high.
Instagram is unique in that you can post many times a day without overwhelming your audience. There isn’t a lot of information on what size is best, but my experience medium to short posts do the trick. Instagram is also the most photo-friendly of the social media platforms. Almost any size picture will work with a maximum size of 1,935 pixels wide by 1,935 pixels high.
OkDork recommends that you keep titles between 40 to 49 characters and content around 2,000 words long to get the most consistent engagement. There is a lot of flexibility with the length of posts and size of images. Keeping your image around 800 pixels wide by 400 pixels high is a safe middle ground.
Google+ or Google My Business
Google plus has a Knowledge Panel like the Facebook feed. The Panel only shows the first 100 characters of your post, so I would suggest keeping it under 100 characters. Images on Google+ will now be cropped in a 4:3 ratio and images must be 400×300 or larger. It is also important to remember that Google+ will crop part of the photo out when seen on the Knowledge Panel so put your information in the middle of the image if possible.
My favorite type of post to use on social media platforms is the poll. Facebook has an option to post a poll and add images to each option (image polls are limited to two options only). I believe this is one of the best ways to jump start engagement and get customer feedback because it is convenient and fun! People love to share their opinions and see if their preference is with the majority. Don’t feel like you are limited to just Facebook though. If you want to do an image poll on another platform, use a photo grid maker and make the options into one image.
Take everything we have talked about so far, add these minor restrictions to it and you should be in good shape. I want you to remember that while this information is designed to help you create addictive content, it may not be perfect for everyone. You may need to tweak things here or there or change something completely! Test things out and find out what your audience likes. Go forth and prosper my friends!