5 Tips to Effectively Run Your Business Instagram Account

Marketing on various social media platforms and making content fresh and interesting for your followers can be overwhelming. Here are some tips to help you maintain your Instagram account.

Be Creative!

Creativity and capturing amazing photos is the name of the game on Instagram. They have some great filters that you can apply to give a different light to the photo. Show your customers what it is that you do in a way that is unique to you. Give them some “behind-the-scenes” photos that are unique only to your Instagram account. Let the photographer in you be creative!


Video marketing is HUGE right now! Many consumers want you to SHOW them what you do, not tell them. Boomerang is a great application you can use to create short video clips that play on a loop. It’s a fun way to give your audience a small snippet of video coverage and do it in a fun way.


If you’ve been following our blog, you know that we are fans of hashtags. Instagram users have embraced the way that a hashtag is meant to be used. You can implement this into your marketing. Does your business have their own unique hashtag set up? Why not? Write one! Then use a couple broad hashtags to reach a larger audience and a few local hashtags to reach an audience closer to where you do business. This will help you gain followers quicker and help bring more business through your doors.

Tag Your Employees and Other Businesses/People

Are you posting a photo that has a photo of an employee who has a personal Instagram account? You can tag them in the post (with permission, of course!). You can tag companies that you work with, products that you use in your products, etc. It can give the consumer a glimpse into what life looks like for your business.

Offer Exclusive Content

This is important for any social media network that you use to promote your business. One way you can do this is set specials up for specific networks. Offer a 10% discount on Instagram for example. Or you can make your Instagram account solely behind-the-scenes and how we do things content. There are ways to make each network unique and give your followers choices on how they interact with you over various platforms.