Engaging with your audience has become harder in the last few years. There is so much competition and so many people are posting online. The question becomes, how do you stand out? The answer is to provide content that your audience is interested in. Here are a few tips to help you create original content for your business and give your audience tidbits that they may not know about you!
Post photo albums of events or parties, whether they be personal or professional. Tag individuals when you can.
Everyone loves looking through photos – especially if they are in them. If you have had a recent event and took photos, be sure to share those on social media and take a few extra moments to tag people. This will help the content show up on their profile which will give you access to a larger audience (which is a good thing for you!) and it is fun to scroll through photos and remember the event. It’s fun for everyone and photos are a fantastic way to get people to engage and comment on your content.
Share content posted by your audience. Let them know you are paying attention!
Many times, a consumer can feel like all companies talk about are themselves – and many times the message is the same – buy from me. If you can share content from your followers that is relevant to your audience, you have begun to establish a different type of relationship with your followers. Social media is just that – social – so share with your audience! Don’t always sell.
Post customer success stories and testimonials
The way people are finding businesses to work with is changing. Many times, someone will ask for a referral from their friends or in online community groups. Once they get the name of someone, they take to the web to find out more about you. They check your website, they check your social media, they look at your online reviews. These are all very crucial pieces to your marketing plan. When you have success stories and testimonials from numerous satisfied customers, it helps a potential customer begin to establish trust with you – and that’s before they even pick up the phone.
Post a summary of how you started your business
Everyone loves a good story! Show a more personal side of your business and share the story of how you started it. What need did you find that you had the resources to fill? What drives you to do what you do every day? What makes you get up in the morning? Why do/did you fight through the rough times of owning a business? And share what makes it all worth it. Those are the stories that inspire others. And they will help consumers love your brand even more than they already do.
Hold a Q & A session and allow your community to ask you questions
Conversing with followers on social media has become a popular way to get to know your audience. Live streaming or messaging is gaining momentum. Share with your audience that you will be live on Facebook or live tweeting answers to their questions at a certain time and have some fun with your followers!
Post a poll to find out opinions and ideas from your followers
Everyone loves to share their opinion. The internet has given a voice to those who may not share their opinions in other forums. Polls are a way to assess needs of your consumer, help you with product development, and gather ideas from the people who support your business.
Post one photo of yourself each day so your followers can get to know the real you
It doesn’t always have to be about you. It can be a highlight of an employee, a customer, or another individual who has a story to share and a link to your business. People do business with people and if they feel like they know the people behind the brand, they are more likely to purchase from you.
Ask for input on an issue or problem
Sometimes the solution to a problem or issue is so close in front of us that we can’t see it. Get to know your audience better by seeing what their solutions are. What ideas do they have that you may be able to include in your business practices or customer service? How can you better serve them with the information they provide?
Create audience-specific boards on Pinterest and encourage your followers to engage with you
Pinterest is one of the most addictive social media networks out there. Who doesn’t love a beautiful graphic with tips and tricks that we can use in our lives? Ask your followers questions in the description of your pins and ask for their opinions, feedback, etc.
Engagement is a tricky thing that can be overwhelming. If you need help figuring out how best to engage with your audience, give Social Media Maiden a call! We are the experts in helping you market your business online in ways that your audience will love.